The University of California, Irvine, conducted a study known as ‘Weight Loss through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment.’ The aim of the study was to determine the role of public commitment, social media, and virtual communities in weight loss goal setting and achievement. The results of the study showed that sharing the goals with …

Captain of the Indian Cricket Team and National Treasure, Virat Kohli has decided not to renew his six-year endorsement deal with PepsiCo. No, it’s not because of any personal feud with PepsiCo. It has more to do with his commitment to fitness and leading by example. According to The Hindu, Kohli has confirmed the fact that he doesn’t want the …